Hot Topic is a very popular clothing store for teenagers who are interested in punk rock and Gothic inspired clothing. Their most popular products are their licensed t-shirts, which feature many bands, movie studios, and pop culture icons. A big chunk of their revenue is also generated from accessories like sunglasses, body jewelry, and makeup. I visited their website to see what their clothes were like and to search for a cute spring outfit for a reasonable price.
Right off the bat, I noticed Hot Topic's suggestive advertising featuring bikinis, short shorts, and midriff-baring crop tops. Browsing through their clothing categories I black, black, and more black. There was not a lot of casual, spring clothing advertised. Also, a lot of their graphic t-shirts featured music artists with questionable lyrics, and some shirts even featured explicit words and violent sayings.
I couldn't find any full outfits here. I was rather desperate to find at least part of an outfit that was my style, but I honestly couldn't find anything!
Browsing the Hot Topic website was frustrating for me because I can usually always find something I like. For the first time ever, I have to say that in my efforts to review a store, I could not put an outfit together.
Comment and let me know what you think of Hot Topic and if you shop there!